Get Your NYC LOADed Cocktail Passport!

March 07, 2015  /  Women Who Whiskey

Last fall we got the NYC Whiskey Passport and loved it! Now there's a new one from our friends at Boozemenus and Ladies of American Distilleries (LOAD)! 

The NYC LOADed Cocktail Passport
- 21 Cocktails from 21 Bars & Restaurants for $35 -
In Honor Of Women's History Month

THE NYC LOADed COCKTAIL PASSPORT

- 1 Cocktail at each participating location -

March 8, 2015 through May 10, 2015

Price = $35
CLICK HERE TO PURCHASE

Good Passports, Ladies of American Distilleries (LOAD), Lupec NYC  andBoozeMenus.com have teamed up to present the The LOADed Cocktail Passport, which will raise funds for Bottomless Closet & Toklas Society.

In celebration of Women’s History Month, we’ve created a passport that supports products where women are an integral part of the spirit - or cocktail-making process.

By purchasing a LOADed Cocktail Passport, you’ll get one cocktail, featuring one of the participating spirits brands, at every location. Each participating location will offer you the choice of at least 1 of 2 cocktails featuring a spirit from one of the brand sponsors. Cocktails are based on 1 oz pours of liquor. Some of the sponsored liquors are meant to be poured neat and in those cases, you will be offered it as such. You can use the passport on any day, at any time from March 8 through May 10, 2015.

Participating spirits include:

When purchasing a LOADed Cocktail Passport, choose the location where you would like to pick up your passport. Passports are available for pick-up from March 8 through April 8, 2015.

How it Works:

  1. Buy a ticket for your preferred passport pick-up location.
  2. Pick up your passport at the location you chose any day from March 8 through April 8, 2015.
  3. Bring your passport to each of the 21 participating locations any day fromMarch 8 through May 10, 2015 and choose one cocktail from a participating brand at each location.
  4. Please remember to tip your bartenders, as gratuity is not included.

Participating Locations:

Important Points
*Must be 21 years or older with valid ID
*1 passport per person
*Misplaced passports can not be replaced
*No refunds will be available after April 8, 2015
*Spirits are subject to availability. Participating locations reserve the right to alter spirit selection in the event of limited supply.

GET YOURS NOW

LOAD Tasting Event in Celebration of Women’s International Day

Join us at our grand tasting kick-off event, where you can sample spirits — both neat and in cocktails — from each participating brand.

A limited amount of VIP LOADed Cocktail Passports will be sold that will get you to the front of the line at the tasting event.

To obtain the VIP passport, choose the option to pick up at the LOADed event. Passports purchased to be picked at the LOADed event must be picked up that day at Back Label Wine Merchants  between 12:30 p.m.-2:30 p.m.


CLICK HERE TO PURCHASE 

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What Do Women Want? Whiskey

January 01, 2015  /  Women Who Whiskey

Women and whiskey have been in the news a lot these days! 

Not long after CBS This Morning's story about women and whiskey (in which we were featured!), NPR put out its own version earlier this week. Women Who Whiskey wasn't mentioned in that story, but we were asked for a quote for a follow up story on First We Feast, What Do Women Want? Whiskey, which asked industry experts what they think about the rise in whiskey-loving women.  

Sarah Theeboom sums up the trend:

"...women represent nearly 40% of whiskey drinkers today, up from 15% in the 90s. The reasons for this are two-fold. On the one hand, a proliferation of artisanal and small batch distilleries plus a robust and sophisticated mixology culture mean that people of all genders are drinking more whiskey than before. On the other hand, the perception of whiskey as a man’s drink that prevailed through much of the 20th century has dissipated, making space for women to reacquaint themselves with a spirit that was once considered unladylike."

She follows up with a series of quotes from industry women explaining more specifically why this is the case, including a quote from us! 

Julia Ritz Toffoli, founder of the Women Who Whiskey club
“Women’s false modesty toward dark spirits has faded. It’s been socially acceptable for women to drink in bars for decades, but an invisible line was always drawn somewhere around clear liquors. In the booze-soaked days portrayed by Mad Men, for example, women were daintily sipping Gimlets, Martinis, and Brandy Alexanders, while men poured themselves generous tumblers of Canadian Club, neat. Alcohol is alcohol, but as long as it was happening with ladylike drinks, no one had to acknowledge that women were getting as drunk as men. Now women’s relationship with society has changed. The sexual revolution, the influx of women into the workforce, and decades of evolving gender norms have erased many of the traditional barriers between the sexes—including the invisible line around whiskey.”

It's such an honor to be included in the ranks of these impressive, accomplished women--not to mention a being called an industry expert!

Head over to First We Feast to see what the other ladies had to say!

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wWw on CBS This Morning!

December 09, 2014  /  Women Who Whiskey

Women Who Whiskey was featured on CBS This Morning, in a piece on the impact that women are having on the whiskey industry! 

The clip covers one of our events at The Bar Room, and an interview with Julia Ritz Toffoli, Women Who Whiskey's founder. It also gets into the history of whiskey, and the strong historical relationship between women and whiskey, especially before and during Prohibition. 

They also mention Women Who Whiskey in the accompanying print piece: 

At a gathering on New York's Upper East Side, women come with one type of beverage in mind. "Women Who Whiskey," a club dedicated to bringing together women who love everything from bourbon to rye.
"I would see other girls ordering whiskey drinks, and I said, 'Oh, that's interesting. You don't see that very often.' And I said, 'I drink whiskey,' the club's founder Julia Ritz Toffoli said.
She said she didn't start drinking whiskey, or alcohol for that matter, until later in life.
"It wasn't until I got to college in Montreal where I discovered the rye and ginger -- a very popular drink in Canada," she said. "And that's, I guess when I discovered it and I started to love it."
And she's not the only woman who loves it.

It's so exciting to be on TV, and such an honor to be part of a piece about such amazing women, revolutionizing an entire industry. We hope this is just the beginning of many partnerships between us and other whiskey loving women. 

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